Want to brighten things up? This is the true story of Bob and Joe Switzer’s Bright Ideas and Brand-New Colors.
THE DAY-GLO BROTHERS by Chris Barton, illustrated by Tony Persian. Charlesbridge, 2009.
Day-glo colors are those brilliant flashes of color that catch your eye and make you stop and pay attention. They helped win WWII, gave new drama to advertising, made hula hoops look hip, and in general, brightened up every day life. The Switzers got rich while our lives got richer in glowing color.
The brothers’ goal was to find something that would glow in both daylight and ultraviolet light. When they figured this out, they created showy reds, dazzling yellows and greens, and more. Their invention was a timely one, useful when needed in WWII.
In the beginning, when they were still very young and looking ahead, wondering what they would do or who they would be, one brother wanted to save lives and the other wanted to amaze crowds. How they did both is a story kids will love, especially those inventor types who look at ordinary things and wonder, "what if?" A quote from Joe Switzer will inspire them:
“If just one experiment out of a thousand succeeds, then you’re ahead of the game.”
After your kids read this book, they’ll be ready for a new type of “I Spy.” Who can spot the most day-glo colors?